Like any other business, casinos are a place where people come to spend money on food and drinks, entertainment, or even the occasional slot machine or roulette spin. There is something almost magical about the way they can make people feel when their luck strikes and they are able to add to their bankrolls. With the music blaring, coins clinking, and tables humming with players, it’s no wonder that many people can’t help but get caught up in the excitement.
While the people who play in casinos are often a diverse group – you can have your regulars who walk in with confidence expecting to win big and those who are trying to recoup losses from their last trip, they all share one thing: they want to have fun! While there may be a bit of tutting when things don’t go people’s way, the good vibes always seem to prevail.
Casino is a prime example of Scorsese’s ability to craft a story that is both entertaining and authentic. He is able to convey the viciousness of the gambling world without making it overly graphic. The pacing and editing is taut, and the performances by De Niro, Pesci, and Sharon Stone are some of their finest work.
While demographics are a great starting point for marketers, they must also focus on how their casino makes people feel in order to compete with other options. By increasing discoverability, creating engaging content, and focusing on proximity marketing, casinos can improve their market share and keep people coming back for more.
