As anyone who has ever stepped inside a casino can attest, there’s something about the place that’s almost intoxicating. The flashy lights, the sound of clinking slot machines and the joyful smell of casino floor food create an atmosphere that’s hard to resist.
It’s this intoxicating atmosphere that has made casinos such an appealing destination for many people. But as casinos look to increase their footfall, it’s important to remember that the experience isn’t all about gambling alone. People come to casinos to socialize and enjoy other activities as well, so marketing strategies that promote these amenities is vital for casino success.
The movie Casino is an epic crime drama that lays bare the world of organized crime in Las Vegas, with tentacles reaching out to politicians, Teamsters unions and even the Chicago mob. But it’s the character of Sharon Stone as blonde hustler Ginger McKenna that really spikes the movie’s energy, a role that builds on and inverts her star-making turn in Basic Instinct.
Consumers trust each other far more than they trust brands, and as a result, word of mouth is one of the most powerful marketing tools available. To capitalize on this, casinos should focus on promoting their positive reviews and testimonials from guests. Consider posting these online, creating a video channel of guest stories and even setting up a photo booth for visitors to share their experiences. This will help generate a buzz around the casino and encourage new guests to visit.
