Casinos offer a wide variety of experiences to attract and keep guests. Gaming is the main draw for some people but many find other things like food, drinks and entertainment interesting. Having the right marketing strategy can help casinos boost guest traffic and increase the amount of repeat business they get from groups.
Unlike other Scorsese movies like Mean Streets and Goodfellas, Casino is not as sexy or cool, but it still does a fantastic job of illustrating the complex web of corruption that was centered in Las Vegas. It stretches out with tendrils into politics, the Teamsters union and more. The film is also one of the most realistic portrayals of a mafia family. The film features some of the best performances from Robert De Niro, Sharon Stone and Joe Pesci.
There is something about gambling that seems to encourage cheating and stealing. Whether it’s the high stakes or the large amounts of money that are involved, there is just something about it that encourages players to try and take shortcuts to make more money. This is why casinos spend so much time and effort on security.
Casinos have a lot of things going on, from dining and drinks to entertainment and even performance venues. For this reason, they have to focus on the marketing of their unique offerings and how they differentiate themselves from other casino options in the area. Using location-based marketing strategies such as Cvent’s Competitive Market Ads can help casinos get prominent exposure to event planners looking for solutions in their area at the exact moment they are considering their options.
